This is a Pop Post by Ben Lumley from 6Aliens.com. He’s a great writer and a very cool person to talk to. Check out his blog and get to know him, you won’t regret it. Over to you, Ben.
I’m Ben Lumley, a blogger from the UK who writes about self development at 6aliens.com. Why not connect with me on Twitter @benlumley6 or if you liked this article then why not subscribe to my RSS Feed?
We can all have our say now and reach a massive audience. 20 years ago, if you wanted to have your say and have everyone listen, you needed to be on radio, TV or on a massive billboard somewhere in the middle of town. Even then, you only had the potential to reach a particular geographic group of people, unless you moved on to better things.
Now if you write a blog post, it has the potential (without the need to take it to any other forum) to reach millions of people from all over the planet. That’s a massive thing if you think about it for a minute. Everything you write, or take pictures of, or video has to ability to hit a huge audience.
But there’s a funny thing about potential. It’s pretty useless unless you do anything about it. It’s like having a million dollars (something we can all relate to) and letting it sit in a box under the floorboards. It has the potential to change the lives of millions of people in either a positive or negative way but is useless unless you take some massive action with it.
Think of your blog as that million dollars.
Nurtured in the right way, it can positively affect the lives of people from all walks of life or it can lay dusty on the shelf.
How to make or break your blog.
Content
Make: With great content you can achieve anything. What was it the man said? “Give me a lever long enough and I can move the Earth.” You need to create stuff that you’re truly passionate about. It might be hard to come up with, it might take a while to put together, but by the end of it you should be so excited to publish it that you’re fit to burst.
Break: If you’re sitting down thinking, “I don’t want to write this” then don’t. You’ll end up creating something that makes people think “I don’t want to read this.” If you write in one continuous paragraph you’ll lose people’s attention. Focus on giving your readers a great article that they just can’t put down.
Comments
Make: Getting comments on your blog to start with is hard work. You can’t get your message heard if you’re standing on an island. Get out there and talk to other people. Commenting on other blogs has exploded my traffic. It’ll do the same for you.
Break: Make sure you always add value – just saying “great post, Dude” won’t get you anywhere. Just shouting your message on every comment page on every blog you find is just selfish and won’t make people want to come and visit your blog. Oh, and whatever you do, have the courtesy to reply to people who leave comments on your post. They’ve taken time out of their day to leave you a message, the least you can do is thank them (sorry rant over).
Promote
Make: Having a great post is one thing; telling people about it is another. Ever wonder how many people pay attention to cards you see up in shop windows saying that they have something to sell? Realistically, probably not many. What if your card was an advert but it was the one that came on TV just before your favourite programme, just after you sat down to watch it? You’d notice it then wouldn’t you? My friend James has this down. Write and promote, write and promote.
Break: The biggest things that will break your success with regards to promoting your posts are the fact you either don’t promote them (let’s just keep that box with a million dollars in it under the floorboards shall we) or that you promote it badly. Keep it simple. Don’t demand that people come to read your posts. Give people the choice and you’ll find that as your blog grows more people will choose to come and read or watch.
The making and breaking of your blog really comes down to one simple question… what are you going to do with your million dollars?